Tool:
Product Discovery | Research Plan
Product Discovery | Research Plan Template
This is a template for summarising and planning out my research activities in discovery 👉 🔗 Product Discovery Research Plan Template.
This template is completely free to use, copy it and adapt it to your needs.
It is the one that I developed whilst being a product manager and after using it as an example with many of my clients I decided to make it available to all 🙌
The template contains a few sections:
💡 Hypothesis
💻 Background/Context
🎯 Target Market
🧪 Assumptions to test
🎙 Interview Guide
📝 Survey Guide
📱 Prototype Guide
❌ High Important/Unknown Assumptions not being tested
The sections, Interview Guide, Survey Guide and Prototype Guide, are optional based on your needs.
In other words, use them only when you are going to interview customers as part of your plan, or when you are going to build a prototype, etc.
Finally, this template is not a replacement for important steps within discovery, like framing your problem statement, defining your target market or assumptions mapping.
Rather, it’s designed to be a summary/brief on why, what and how you intend to carry out your discovery activities.
For me, this template sits after I’ve defined the problem/opportunity and once I’ve also prioritised my riskiest assumptions to test.
This then becomes my summary on what I intend to test and how I intend to test them. For more on the steps leading up to this, you can read about how I approach kicking of discovery here.
I hope you find this useful! 🙌