Helping founders and product people grow their business and craft.
Subscribe to ‘The PBL Newsletter’ for regular posts on Product, Business and Leadership.
Read previous posts of ‘The PBL Newsletter’
The Rise of Product-led Transformations
In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted. More interesting is that, Digital and Agile transformations alike are seldom seen in product-tech companies (e.g. Canva, Google, Amazon, etc). Moreover, one job search for ‘Scrum Master’ or ‘Agile Coach’ role, and you won’t find them at these companies either — why?
What Product-Led Companies Look Like
Let’s start with what being Product-Led is not… It’s not: Product Management-led, Product Managers are the boss, Where product makes all the calls, Something that only engineering and product do…