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3 Product Vision Formats That Aren’t Boring!
I wrote a post a couple of years back on ‘How to craft your First Product Vision’ where I open with:
“There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘Elevator pitch’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement — you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you?”
Strategy and Tactics are not mutually exclusive things
Did you know that the top-performing CEOs in Fortune 500 companies spend significantly more time thinking strategically and long-term?
If unbalanced, you often see a high-level strategy but nothing connecting it to the day-to-day work.
‘How-To’ Guide for Crafting Your First Product Vision
There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘Elevator pitch’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement — you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you?