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Product Strategy Ant Murphy Product Strategy Ant Murphy

Escape OKR Theatre

“9 Ways to Improve your OKRs”

Over the last couple of weeks I’ve gotten a lot of questions about OKRs (Objectives and Key Results), including one yesterday whilst writing this post… honestly if this was published I could have just sent them the link.

So let’s avoid another call. In this post I want to equip you with the different hallmarks I look for in effective OKRs so you can self-diagnose and hopefully escape OKR theatre!

Let’s get into them

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Empowerment & Constraints

I don’t like using the term “empowered” because it’s ambiguous.

Empowered to do what?

  • Are you empowered to expand your product internationally

  • Empowered to build a whole new business within your current org?

  • Build a new brand under a parent company?

Of course, empowerment doesn’t mean “do whatever you like” but therein lies the question:

What exactly are you empowered to do?

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Ditch Epics & User Stories and Focus on Outcomes

When I've helped organisations become more outcome/product orientated, more often than not, I've moved them away from 'epics' and 'user stories' and towards things like one-pagers, opportunities, hypotheses, etc. Why? Because they’re are better tools for facilitating outcome thinking and experimentation.

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Prioritization is about Confidence, not Value

“Defining value: the most ambiguous word in product development” was the title of a post by Jeff Gothelf at the beginning of last year. If there was the battle for the most ambiguous term in product I’d have ‘value’ take second place to ‘MVP’ but as far as single words go, ‘value’ takes the podium.

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Grow your business and product craft

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