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5 Different PLG Pricing and Monetization Strategies
There are several different ways to price and monetize your PLG products. The most common are free trials and the freemium model, but you also have reverse trials, sandboxes, and proxies.
The Adjacent Growth Strategy
Expansion can really come from only 1 of 4 places: 1)Growing your existing product in your current market. 2) Expanding your current product into new markets. 3) Creating new products for your current market, and 4) Creating new products for a new market
Product Manager vs Product Marketing Manager vs Growth PM — What’s the Difference?
A question I get often is "what is the difference between a Product Manager, Product Marketing Manager and a Growth PM". However, understanding the nuances can be beneficial for those who might be more suited…